Sheenco Travel began trading in 2012 under the name Shamrock Vacations. Nowadays Sheenco is the leading name in luxury travel to Ireland and the UK and has just launched a brand new Travel Franchise in the USA. Find out a little more about the company’s roots and how it has gotten to where it is today…
So how did it all begin?
Back in 2011 the companies founders, Isabella O’Connor and Genevieve Sheehan, were working for a West Cork based travel company which unfortunately went out of business due to the recession that was taking place in Ireland and around the world at that time. After taking some time out to take stock, the idea of setting up their own business was born. As Genevieve had a background in sales and Isabella was a qualified accountant a good base of skill sets was covered. With a great deal of help from family and friends (you know who you are), as well as the support of the local enterprise office in West Cork, Shamrock Vacations was born.
Why did you change the name?
We changed our name to Sheenco Travel in 2016 for the following reasons;
1. Shamrock is a time-worn label in the Irish travel market and we wanted our name to be recognizable as a unique brand and the leader in Luxury Travel in Ireland and the UK.
2. We expanded quickly to include Luxury Travel in the UK and did not want to restrict any future expansion with a name which is linked solely to Ireland. We were also moving into other markets where the term vacation was not as widely used so travel was a better fit.
3. Lastly and most importantly Shamrock can not be trademarked as it is a national emblem. With plans to franchise this was a major impediment to future plans.
Sheenco was Isabella’s brainchild thanks to some clever use of some of the letters in Sheehan and O’Connor. “We’ll put the sheen on your travel plans” she laughs and with the exceptional service that Sheenco Travel provide this is certainly true.
What makes Sheenco Travel different?
Our focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful Castle accommodations available throughout Ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. Our friendly and close knit team go beyond your expectations with ease.
What’s next for Sheenco Travel?
The last few years have seen some big changes for the company as Isabella exited in 2019 – in retrospect we are certain she has psychic abilities 😉 to pursue a more relaxed lifestyle. Despite the difficulties of the Global Pandemic, Genevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the US and the Sheenco Travel Franchise was launched in June 2021. When asked about the timing of the expansion Genevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!” Thanks to a solid team and great communication with guests and team members alike, Sheenco Travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company.